Mission

Shinto’s mission is to improve the health, wellbeing, and longevity of your pet by providing science-backed meal plans that support healthy physiological function and protect against common ailments while eliminating all harmful additives. Our passion is your pet’s wellbeing, so we strive to make it easy to transition your pet from the commercial pet food lifestyle to a healthy, energetic, and pain-free lifestyle with a diet that’s more enjoyable to eat and better for the body.

We’ve set about accomplishing our mission by developing unparalleled pet food formulas on a subscription meal plan with frequent health assessments, consultations in which we’ll discuss your concerns and your pet’s needs, and meal plan customization to provide complete nutrition. Our transition process is safe and effective for virtually every pet and our collaborative approach ensures the right diet for your pet because no one knows her better than you. Every pet who starts a Shinto’s meal plan is another success story. We can’t wait to make your family a success story too.