OUR MISSION
Shinto’s mission is to improve the health, wellbeing, and longevity of your pet by providing science-backed meal plans that support healthy physiological function and protect against common ailments while eliminating all harmful additives. Our passion is your pet’s wellbeing, so we strive to make it easy to transition your pet from the commercial pet food lifestyle to a healthy, energetic, and pain-free lifestyle with a diet that’s more enjoyable to eat and better for the body.
We’ve set about accomplishing our mission by developing unparalleled pet food formulas on a subscription meal plan with frequent health assessments, consultations in which we’ll discuss your concerns and your pet’s needs, and meal plan customization to provide complete nutrition. Our transition process is safe and effective for virtually every pet and our collaborative approach ensures the right diet for your pet because no one knows her better than you. Every pet who starts a Shinto’s meal plan is another success story. We can’t wait to make your family a success story too.
Pets deserve better.
At Shinto's, we aim to revolutionize pet nutrition setting new standards for quality and transparency. Pets deserve better than the subpar offerings of an industry that too often prioritizes cost over care.
We actively oppose the loopholes in current FDA regulations that allow misleading ingredient disclosures enabling the use of expired, spoiled, or uninspected materials. Our mission is to combat these practices and advocate for clearer labeling and stricter standards.
A future without fillers.
We envision a future where harmful fillers and low grade ingredients are eliminated, reducing risks like inflammation, cancer, and organ damage.
Human grade, optimal nutritionfor cats and dogs is how Shinto's leads that movement putting pet health over profits. Through education, advocacy, and premium quality food, we empower pet owners to make informed choices, so every pet lives a healthier, happier life.
