Home of Shinto's Pet Food
Pet Food Culture is home to our retail stores. Shinto’s Pet Food is the brand we create in our kitchen. Together, we bring fresh food, thoughtfully selected products and personal feeding guidance to our communities.
15+ years • 3,000+ active families • made from scratch every week.
Our Retail Stores
Our Food Brand
Explore the Recipes
Start with Foundation, then discover the variety in Balance and Renewal.
Your rotation, on autopilot.
How it works
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1
Tell Us About Your Dog
Share your dog’s age, weight, activity level and food sensitivities to help shape a feeding plan around their individual needs.
Explore your feeding plan -
2
Begin with Foundation
Start with chicken, turkey, Angus beef and catfish. Introduce each recipe thoughtfully and observe how your dog responds.
Four Foundation recipes -
3
Continue the Rotation
Move through Balance and Renewal for more proteins, vegetables and preparation styles. Then return to Foundation and continue the cycle.
Foundation → Balance → Renewal -
4
Adjust as Your Dog Changes
Review your dog’s portions and delivery schedule as their needs change. Manage your subscription in your account, and contact us for feeding guidance.
Manage your subscription
Why rotate ?
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Broader nutrition
Different proteins, vegetables, organs, and natural nutrients provide unique benefits that work together to support long term health.
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Supports A Diverse Microbiome
Food variety helps encourage a broader range of beneficial gut bacteria.
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Helps Reduce Repetitive Ingredient Exposure
Many dogs eat the same ingredients for years. Rotational feeding introduces nutritional diversity while maintaining balance.
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Inspired By Nature
Dogs were designed to consume a variety of foods. The Shinto’s Rotational Feeding System mimics that natural diversity.
Delivered on your schedule
Foundation → Balance → Renewal
Skip, pause or cancel anytime
THE FOUNDATION STARTER KIT
Begin your dog's fresh food journey.
Start with Foundation, the first phase of Shinto’s Rotational Feeding Program. Choose a chicken, turkey, or four-recipe starter kit, with bone marrow stock, omega-3, and feeding guidance to help you get started.
- Choose the recipes and package size that suit your dog.
- Bone Marrow Stock for a gentle transition
- 4 oz Omega-3 supplement
- Clear feeding instructions
Mix & Match
Find exactly what your dog needs
Farmers Markets
California markets.
A Proven System Built Over 15 Years
Chicken & Brown Rice
Mary’s Organic whole-body chicken with brown rice—a simple place to begin.
Turkey & Brown Rice
Diestel turkey dark meat with brown rice, bringing another protein into the rotation.
Angus Beef & Brown Rice
Angus beef from Argentina with brown rice for a red-meat Foundation recipe.
Catfish, Beef Liver & Brown Rice
Catfish with beef liver, sardines and brown rice for variety within Foundation.
…then the cycle continues through purposeful rotation.
MADE BY REAL PEOPLE
For animals we know by name.
Fifteen years of farmers markets means we don’t have customers we have community. We know your dog’s name, their proteins, their quirks. That’s not marketing. That’s just how we built this.
15+
YEARS IN BUSINESS
3000+
ACTIVE FAMILIES
33
FARMERS MARKETS
100%
FROM SCRATCH EVERY WEEK
From scratch,
every week.
No outsourced manufacturing, no extruded kibble lines, no mystery ingredients. Just our team, prepping whole proteins and vegetables in small batches the way you'd cook for your own dog if you had the time.
A wall of love
The dogs that built Shinto's.
Every name on this wall taught us something about food, about healing, about the kind of company we wanted to be. This is for them.
SHOP THE STOREFRONT
More than a subscription.
A whole food shop.
Meet the Team
The People Behind Shinto’s.
Founder & Critter Chef
Lindsey
Lindsey founded Shinto’s in 2011 after transforming the health of her dog, Shinto, through fresh food. Today, she leads product development, consultations, and the vision behind the company.
Chef & Operations Manager
Kahea
Kahea oversees daily production, batch planning, and quality control. His commitment to consistency helps ensure every meal is made to Shinto’s standards.
Sous Chef & Supplements Manager
Jordan
Jordan is Shinto’s second in command, overseeing prep, supplements, inventory, and daily operations. He helps keep production running smoothly behind the scenes.
Grass Valley Store Manager
Annie
Annie manages our store operations in Grass Valley while helping with our new label design, graphics, and prints all our merch. She helps shape the look and feel of the Shinto’s brand.
Larkspur Store Manager
Eiliki
Eiliki has been an important part of Shinto’s for over half a decade. As our Larkspur Store Manager, she leads the location while bringing her creative eye to storefront design and product presentation.
Farmers Market Manager
Doug
Doug leads our farmers market program and helps bring Shinto’s directly to pet parents throughout the Bay Area. His passion for animals and community makes him a familiar face wherever we go.
