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Partner with Shinto’s
Earn by introducing new customers to Shinto’s and helping more pets discover whole-food nutrition.
THE FOUNDATION STARTER KIT
Begin your dog's fresh food journey.
Start with a one-time Starter Kit: four fresh food containers, Bone Marrow Stock, Omega-3 and feeding guidance. Choose chicken, turkey or a variety kit. No automatic future orders.
- Choose the recipes and package size that suit your dog.
- Bone Marrow Stock for a gentle transition
- 4 oz Omega-3 supplement
- Clear feeding instructions
START WITH FOUNDATION
PET FOOD CULTURE
Home of Shinto's Pet Food
Pet Food Culture is home to our retail stores. Shinto’s Pet Food is the brand we create in our kitchen. Together, we bring fresh food, thoughtfully selected products and personal feeding guidance to our communities.
15+ years • 3,000+ active families • made from scratch every week.
PET FOOD CULTURE
Our Retail Stores
Visit Pet Food Culture for Shinto’s fresh food, trusted brands, supplements and treats, with personal guidance from our team.
Shinto's Pet Food
Our Food Brand
We develop and prepare Shinto’s fresh recipes, bone marrow stocks, treats and supplements—the foods behind our Rotational Feeding System.
"We make what we believe in. We carry the best of what others make."
Explore the Recipes
Start with Foundation, then discover the variety in Balance and Renewal.
ROTATIONAL FEEDING
Your rotation, on autopilot.
One subscription guides your dog through Foundation, Balance and Renewal. Each phase introduces intentionally prepared recipes and purposeful variety. Observe how your dog responds as the rotation continues.
How it works
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1
Tell Us About Your Dog
Share your dog’s age, weight, activity level and food sensitivities to help shape a feeding plan around their individual needs.
Explore your feeding plan -
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Begin with Foundation
Start with chicken, turkey, Angus beef and catfish. Introduce each recipe thoughtfully and observe how your dog responds.
Four Foundation recipes -
3
Continue the Rotation
Move through Balance and Renewal for more proteins, vegetables and preparation styles. Then return to Foundation and continue the cycle.
Foundation → Balance → Renewal -
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Adjust as Your Dog Changes
Review your dog’s portions and delivery schedule as their needs change. Manage your subscription in your account, and contact us for feeding guidance.
Manage your subscription
Why rotate ?
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Broader nutrition
Different proteins, vegetables, organs, and natural nutrients provide unique benefits that work together to support long term health.
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Supports A Diverse Microbiome
Food variety helps encourage a broader range of beneficial gut bacteria.
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Helps Reduce Repetitive Ingredient Exposure
Many dogs eat the same ingredients for years. Rotational feeding introduces nutritional diversity while maintaining balance.
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Inspired By Nature
Dogs were designed to consume a variety of foods. The Shinto’s Rotational Feeding System mimics that natural diversity.
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Delivered on your schedule
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Foundation → Balance → Renewal
✓
Skip, pause or cancel anytime
Mix & Match
Find exactly what your dog needs
12 items
6 items
MADE BY REAL PEOPLE
For animals we know by name.
Fifteen years of farmers markets means we don’t have customers we have community. We know your dog’s name, their proteins, their quirks. That’s not marketing. That’s just how we built this.
15+
YEARS IN BUSINESS
3000+
ACTIVE FAMILIES
33
FARMERS MARKETS
100%
FROM SCRATCH EVERY WEEK
INSIDE THE KITCHEN
From scratch,
From scratch,
every week.
No outsourced manufacturing, no extruded kibble lines, no mystery ingredients. Just our team, prepping whole proteins and vegetables in small batches the way you'd cook for your own dog if you had the time.
A wall of love
The dogs that built Shinto's.
Every name on this wall taught us something about food, about healing, about the kind of company we wanted to be. This is for them.
SHOP THE STOREFRONT
More than a subscription.
A whole food shop.
GET INVOLVED
Be part of the Shinto’s community.
There are four ways to work with us, grow with us and help more pets thrive.
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Wholesale
Bring Shinto’s whole-food products to the customers and pets your small business serves.
03
Pet Culinary Institute
A nonprofit in formation supporting newly adopted pets and their families through whole-food education, nutrition and community.
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Pet Market Day
Join our community gatherings with local businesses, nonprofits, families and their pets.
