Pet Market DayA Shinto’s community gathering
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October 10, 2026

Pet people. Once a month.

Join us October 10 in Grass Valley for local vendors, animal-serving nonprofits, themed booths, live music and joyful dog contests. We’re starting with our community and growing together.

Second Saturday11 AM–3 PMSetup from 9:30 AMNo January marketRain or shine
Apply for a booth — $40
People and dogs enjoying Pet Market Day outside Shinto’s Grass Valley building

Our next gathering

Saturday, October 10, 2026

11 AM–3 PM at Pet Food Culture in Grass Valley. Setup begins at 9:30 AM. There is no January market.

Oct 102026 · Season opening

Vendors are encouraged to decorate their booths for each month’s theme. Keep it playful, welcoming, safe and pet-friendly.

Rain does not cancel Pet Market Day. When the weather turns, the market moves indoors.

A market guest holding a small white dog

How it grew

Too good for just once a year.

Pet Market Day started as an annual idea: one joyful day for pet families, local makers, animal advocates and good neighbors. The response made the next step clear. We are bringing it back every month except January and keeping it going all year.

Room to grow together
  • Pet-related small businesses
  • Local makers and small businesses
  • Animal-serving nonprofits

Take part

Choose how you would like to participate.

Each role has its own application and expectations. All approved participants receive event-day details before the market.

01

Small-business vendor

$40 per market

One approved booth space. Setup starts at 9:30 AM, and booths must be ready by 10:45 AM.

Open vendor application →
02

Event volunteer

$40 shirt package

The payment covers an official shirt and participation materials. The role is unpaid, and volunteers cannot also vend.

Open volunteer signup →
03

Market manager

Three-market term

Lead three consecutive market days. A manager may also participate as a separately approved vendor.

Open manager application →
04

Live music or DJ

Family-friendly music

Solo artists, groups and DJs can apply and tell us about their equipment, power and space needs.

Open music application →

Sponsor the event

Help make Pet Market Day possible.

Sponsorship is financial or in-kind support for the overall event. It is separate from renting a vendor booth and separate from receiving one of the three nonprofit spaces.

03

Sponsor recognition

Recognition will be agreed upon with each approved sponsor before its name or logo appears.

Ask about recognition →

Three nonprofit spaces

Nonprofit participation

These are participation spaces for animal-serving nonprofits—not paid sponsorship packages. Each market includes one Platinum, one Gold and one Silver position.

01

Platinum

One featured position

Top event visibility, an information space and a featured introduction.

Apply for Platinum →
02

Gold

One community position

A dedicated information space and recognition in the participating-organizations list.

Apply for Gold →
03

Silver

One supporting position

Welcoming space for outreach, education and connecting with local pet families.

Apply for Silver →

Every market at 1 PM

Gather around for the Pet Market Day dog contest.

At 1 o’clock, we will create a community circle where everyone can gather to cheer on the dogs. Guests are welcome to bring a chair. Enter one dog in one category, or simply come watch and enjoy the fun.

Goofiest Dog

For funny faces, silly habits and natural comedians.

Most Talented

Show us a favorite trick, skill or special performance.

Smartest Dog

Celebrate clever commands, problem-solving and bright ideas.

Enter the 1 PM contest

The day in pictures

Pets bring people together.

A market guest holding a dog
A guest and dog at Pet Market Day
Pet Market Day vendor tents
Food prepared for Pet Market Day
Group photo with privacy paw prints over children’s faces

Applications

Join an upcoming market

Apply below to take part in Pet Market Day. Our team will follow up with approved participants.

Vendor application

$40 per approved market. Acceptance is not guaranteed.

Vendor regulations and participation agreement

  1. Vendor participation will grow with the community. Booth placement and event-day details are confirmed with each approved participant.
  2. Products, services and messaging must be accurately represented.
  3. Vendors are responsible for applicable permits, licenses, taxes, food-safety requirements and regulatory approvals.
  4. Vendors must carry legally required insurance and provide proof if requested.
  5. Canopies require 25–40 pounds on each leg; stakes alone are not sufficient.
  6. Setup begins at 9:30 AM. Booths must be ready by 10:45 AM; vehicles must leave before opening.
  7. Animals must be healthy, safely leashed or contained and supervised. Vendors are responsible for animals in their care.
  8. No open flame, unsafe electrical connection, unauthorized amplified sound or hazardous material.
  9. Keep the space clean and remove all waste.
  10. Safe, stable, accessible and pet-friendly themed decorations are encouraged.
  11. The market runs rain or shine and may move indoors.
  12. Vendors accept responsibility for their property, products, employees, helpers, guests and conduct.
  13. To the fullest extent allowed by law, the vendor agrees to release, defend, indemnify and hold harmless Pet Market Day, Pet Food Culture, Shinto’s Pet Food, the property owner and their owners, employees, volunteers and agents from claims arising from participation, except where prohibited by law.
  14. Organizers may remove a participant for safety, legal or community concerns without a refund obligation.
Volunteer signup

The $40 payment covers the official shirt and participation materials. The role is unpaid, and volunteers cannot also vend.

Market manager application

Managers serve three consecutive markets and may also be an approved vendor.

Nonprofit application
Sponsorship inquiry
Music or DJ application
Dog contest entry

Frequently asked questions

Good to know

When is Pet Market Day?

Our next market is Saturday, October 10, 2026, from 11 AM–3 PM. Pet Market Day runs on the second Saturday, with no January market. Future event details will be announced.

What if it rains?

The event still takes place and moves indoors.

How many spaces are available?

We’re welcoming local businesses and growing participation organically. Apply for a booth, and we’ll confirm placement and event-day details with approved participants.

When do vendors arrive?

Setup starts at 9:30 AM; booths must be ready by 10:45 AM.

Can a volunteer also vend?

No. The $40 volunteer payment covers the shirt and materials; the role is unpaid.

Can a manager also vend?

Yes, if separately approved. Managers serve three consecutive markets.

Contact

Talk with the Market Day team

Hosted at Pet Food Culture in Grass Valley and powered by Shinto’s Pet Food.