Mix. Match. Feed with purpose.
A simple guided start. You can review or change your choices before checkout.

STEP 1 OF 4 · TELL US ABOUT YOUR PET
Tell us about your pet
A clearer picture of your pet helps you prepare for a feeding conversation.
Save your pet’s profile securely to your Shinto’s customer account. We also keep a backup on this device so you can reopen the form and continue later.
Protein and fiber are the foundation.
We believe the relationship between protein and fiber is essential to building purposeful nutrition for every stage of life.
Younger, growing and muscle building animals may need a greater emphasis on protein. Steady, active adults often thrive with a more even balance. As animals enter their senior years, their meals may shift toward less protein and more fiber.
Puppies & lactating mothers
Higher protein to support growth and nursing.
Adult active dogs
A balanced everyday ratio for healthy adult dogs.
Senior dogs
Use weight, activity and body condition to guide portions; age alone does not automatically reduce food.
Every animal tells us what they need.
Mix & Match gives you the freedom to adjust protein, fat, fiber and phosphorus by selecting individual foods that work for your animal.
A more individualized balance may also support animals with food allergies, sensitivities, urinary concerns, pancreatitis or irritable bowel conditions. In some cases, smaller meals served more often or a fiber forward combination may be recommended.
This is nutritional education, not veterinary diagnosis or treatment. Animals with medical conditions should be guided by their veterinarian and a Shinto's consultation.
STEP 2 OF 4 · BUILD YOUR OWN FORMULA
Build the bowl in three steps.
Your pet profile comes first. Now build the bowl one decision at a time: protein, fiber, then review the complete formula before buying.
First, choose protein.
Pick the protein you want to use. Choose the size and quantity, then continue.
Next, choose fiber.
Pick the fiber to pair with your protein. Choose the size and quantity, then review the bowl.
Last, review everything.
Check the protein, fiber, sizes, quantities and price. Change anything that does not look right.
Your formula
General serving ratios
Estimated nutrition (per cup)
Rough estimate only. A full analysis calculator is coming soon.
You might also try
Combinations we do not sell as ready made formulas:
No new combinations to suggest right now.
Why Build Your Own
Made for their needs
Built for allergies
Skip proteins your dog reacts to and build a formula that works for them.
Fresh, whole food
Small batch mixers made from ingredients you can recognize.
Made to pair
Protein Mixers and Fiber Mixers are components to combine in appropriate amounts for your pet.
Ships together
Everything in your formula arrives in one box, portioned for rotation.
Before Serving
How to use it
Choose
Add any proteins and fibers, set the amount of each, and pick a delivery option.
Mix
Combine per your dog's recommended ratio. Warm slightly with bone marrow stock if preferred. Never microwave.
Serve
Serve at room temperature. Keep covered at 40°F or below and use Mix & Match components within five days. Freeze portions that will not be used in time.
Questions
Good to know
Can I buy protein only?
Yes. You can purchase Protein Mixers separately. A single mixer is a component, not a complete meal on its own. Pair it with appropriate fiber and follow your pet’s feeding plan.
What if I only want fiber?
You can purchase Fiber Mixers separately. A Fiber Mixer alone is not a complete meal, and adding a supplement does not replace the need for an appropriate protein and fiber pairing.
Do the items ship together?
Yes. Everything you build is packed as one order and arrives in a single box.
Personalized Nutrition
Need an exact formula?
Mix & Match offers flexibility, but it cannot replace a formula created specifically for your animal. If you need precise ratios for a life stage, sensitivity or health concern, book a consultation with Shinto's.
Book a consultation →