Our Vision

At Shinto’s, we aspire to redefine pet nutrition, elevating the standards of care for pets across the nation. Our vision is firmly rooted in the belief that our furry companions deserve far better than what is currently provided by the commercial pet food industry, which often prioritizes cost-cutting over nutritional integrity and genuine care.

We are committed to leading a revolution within this industry by establishing higher benchmarks for pet food quality and transparency. Unfortunately, the FDA’s recent declarations reveal that many companies are not required to disclose the true nature of their ingredients, often using definitions that differ sharply from those applied to human food. This can lead to the inclusion of expired, spoiled, or even uninspected components—sometimes sourced from parts of animals devoid of meat. Our mission is to combat these troubling practices and advocate for clearer labeling and stricter regulations.

We envision a future where enforced pet food regulations eliminate harmful fillers and ingredients that can cause inflammation, cancer, organ damage, and lethargy in our beloved pets. As the movement for accountability grows, driven by numerous lawsuits and recalls, Shinto’s stands at the forefront, dedicated to providing optimal, human-grade nutrition for both cats and dogs. Our commitment does not stop as we set the standard; we aim to inspire a wave of change that encourages other brands to prioritize pet health alongside their bottom lines.

We believe that through education, advocacy, and unwavering commitment to the highest quality of nutrition, we can empower pet owners to make informed choices for their companions. Together, we will cultivate a community that prioritizes pet health and well-being, one meal at a time, ensuring that every pet can live their healthiest, happiest life.